How We Started

Second to none is a brand made by the best only for those who consider themselves the best.

The Founder, Joel R. Phanord, since a young age was always regarded as heavily creative as he would always come up with visual ideas that he worked to bring to life. This gift transferred to clothing as he entered college and began making custom shirts and jerseys for himself, his family, and his peers.

As time went on and he grew his own personal design portfolio, Joel’s loved ones continually urged him to bring his designs to life and share them with the world for people to wear. Thus, in 2022, Joel R. Phanord founded Second To None™️.

Today Second to None™️ is a proud hub that regularly produces creative products for winners and cultural enthusiasts alike.

The goal is very simple: to be revered and adored as the brand that represents those who are the best and aspire to be the best in any of our cultures and communities.

  • Continuity

    Eternity is where we hope to reside. Our name echoing in the halls of forever, etched in the strongest stone, never able to be washed away. Never will what we have done be forgotten as we build so our descendants can carry on for many more lifetimes.

  • Creativity

    Second To None prides itself on creating. Starting with a blank canvas, observing the world, listening to the heart, and then with the mind, conceive an idea that has been seen by none but will be loved by all. Then bring said idea to life so the world can enjoy it.

  • Community

    Second To None would not be if not for community. Most of, if not all of, our products are made to proudly represent various communities and bring them together. Whether its your city, your brotherhood, your sisterhood, your blood, or anything that is yours and makes you YOU, we are honored to create visual art that will show your pride in it and bring you closer to your community. Our heritage is everything.